Ethics Policy

At Dubaicitysightseeing.com, we believe that a great experience is built on more than well-planned itineraries it is built on trust. This Ethics Policy sets out the principles and standards that guide how we operate, how we treat our guests, how we work with our partners, and how we represent the city of Dubai. Every member of our team is expected to uphold these standards in their work and interactions with guests, partners, suppliers, and the wider community.

Our Core Values

Dubaicitysightseeing.com is operated as a subsidiary of Travel Saga Tourism. Everything we do is guided by the following principles:

Honesty – We represent our tours, prices, and inclusions accurately and truthfully. We do not use misleading descriptions, inflated claims, or hidden costs to attract bookings.
Quality – We aim to offer competitive and transparent prices alongside reliable service and quality experiences. We do not compromise on the quality of our guides, transport, or experiences to reduce costs.
Respect – We treat every guest, partner, and community member with dignity, regardless of their nationality, background, religion, or travel style.
Responsibility – We are accountable for the experiences we deliver. When something goes wrong, we own it, address it, and work to prevent it from happening again.
Integrity – We conduct all business with honesty and professionalism, from how we communicate with guests to how we negotiate with suppliers.
Inclusivity – Dubai welcomes visitors from every corner of the world, and so do we. Our tours and services are designed to be welcoming to different types of travellers, including solo visitors, families, couples, and corporate guests, subject to the specific requirements and accessibility conditions of each experience.

Honesty in Marketing and Descriptions

We hold ourselves to a strict standard of accuracy in everything we publish on our website, on third-party platforms, and across our social media channels.

We aim to ensure that tour descriptions, itineraries, inclusions, and prices accurately reflect the information available to us at the time of publication or booking. When we become aware of material changes, we aim to update the relevant information promptly
We aim to use images that accurately represent the experience being described. Where representative or supplier-provided images are used, they should not intentionally create a misleading impression of what guests can reasonably expect.
We aim to publish genuine customer feedback and do not fabricate reviews or create false testimonials. We may moderate, remove, or decline to publish content that is fraudulent, abusive, discriminatory, irrelevant, or otherwise inconsistent with our review guidelines. Any material editing of customer feedback should be identified where applicable.
If a tour or attraction is subject to material conditions, such as advance booking requirements, seasonal closures, minimum group sizes, age restrictions, or other eligibility requirements, we aim to communicate those conditions on the relevant product page or during the booking process where they are known and applicable.

Guest Safety and Duty of Care

The safety and comfort of every guest is our highest priority.

We work with transport providers that are expected to maintain their vehicles in accordance with applicable safety requirements and use appropriately licensed drivers.
We work with guides who are appropriately trained and knowledgeable about the destinations and experiences they deliver. Where multilingual service is offered, the available languages are communicated as part of the relevant product information.
We expect applicable passenger and capacity limits to be observed for the vehicles and experiences we arrange, in accordance with relevant safety requirements and operator conditions.
We may cancel or modify an experience at short notice where safety, weather, access conditions, government requirements, or other operational circumstances make it inadvisable or impossible to proceed. Where this occurs, we will notify affected guests and provide any rescheduling, alternative arrangement, or refund available under the applicable product or supplier terms
Guest safety incidents are documented and reviewed through our internal procedures, with appropriate escalation where required.

Fair Pricing and Transparent Booking

We believe guests deserve to know exactly what they are paying for, with no surprises.

All prices displayed on our website include the services listed. Any optional extras are clearly identified before any payment is made.
We do not apply hidden charges, undisclosed booking fees, or last-minute price changes after a booking is confirmed.
Cancellation and refund terms are communicated for the applicable booking. Where a product has specific cancellation or refund conditions, those product-specific terms apply.
We accommodate last-minute bookings subject to availability. Any applicable price, availability, or booking conditions are communicated before confirmation. For more information about our company, services, team, and operations, please visit our About Us page.

Respect for Culture and Heritage

Dubai is a city of remarkable cultural depth and diversity. We take our responsibility to represent it accurately and respectfully very seriously.

Our guides present the history, culture, and traditions of Dubai and the UAE with accuracy, pride, and sensitivity.
We do not promote or trivialise local customs, traditions, or religious practices for entertainment purposes.
Guests are briefed on appropriate behaviour, dress code expectations, and photography etiquette where relevant – particularly when visiting mosques, heritage sites, and cultural areas.
Our content and tour commentary reflect Dubai’s full story its Bedouin heritage, its rapid modernisation, and its position as one of the world’s most cosmopolitan cities.

Environmental Responsibility

Dubaicitysightseeing.com are committed to operating our tours in a way that is mindful of Dubai’s urban and natural environment.

We work with transport providers who maintain their vehicles to current emission and safety standards.
We encourage guests to respect public spaces, heritage sites, and natural areas during all tours.
We aim to work with partners and recommend experiences that operate responsibly and minimise avoidable harm to animals, the environment, and local communities, subject to the nature and operating conditions of each experience.
We are actively working to incorporate more sustainable practices into our tour operations as viable options become available.

Our People and Partners

We hold our team and partners to the same ethical standards we apply to ourselves.

All staff receive training on customer care, cultural sensitivity, and the standards outlined in this policy before working with guests.
We do not tolerate discrimination, harassment, or disrespectful behaviour from any staff member toward a guest, and equally, we do not tolerate abusive behaviour from guests directed at our staff.
Our 24/7 customer support team is held to the same standards of honesty and professionalism as our on-the-ground guides and drivers.
We seek to work with transport providers, attraction partners, and suppliers that meet our expectations for safety, service quality, and responsible operations.
Where a commercial relationship, commission, referral arrangement, or other financial interest could reasonably influence how a product is presented or recommended, we aim to manage and disclose the relevant conflict appropriately.

Conflicts of Interest

All staff and partners are expected to declare any personal or financial interest that could or could appear to influence the services they recommend or provide to guests. Where a material conflict of interest is identified, we assess it and take reasonable steps to disclose, manage, mitigate, or remove the conflict where appropriate.

Reporting an Ethics Concern

If you witness or experience anything that conflicts with the standards set out in this policy, please contact us:

Email: feedback@travelsaga.com
Phone / WhatsApp: +971 4 268 4645 | +971 50 3399740
Subject line: Ethics Concern

All reports are treated with discretion and reviewed by management. We do not tolerate retaliation against anyone who raises a concern in good faith. Reports will be handled as discreetly as reasonably possible, subject to the need to investigate the concern and comply with applicable legal or contractual obligations. You may raise an ethics concern without providing your identity. However, anonymous reports may limit our ability to investigate the matter, request additional information, or provide an outcome update.

For general service feedback, booking complaints, or concerns that do not involve an ethical issue, please refer to our Actionable Feedback Policy.

Policy Updates

This Ethics Policy is reviewed annually or when significant changes to our operations make an update necessary. We welcome feedback on this policy at [email protected]. Want to know more about Travel Saga? If yes, then make sure that you check out our About Us page!